the easy empire of selling

A successful approach to persuading people to buy something is under stand that they already want it - more than the air they breathe, more than the ground they walk on, even more than God. To achieve this,. By doing so, they are more likely to consider purchasing your product or service.

When pitching a product, it is crucial to focus on the customer's needs and desires. For instance, if a customer expresses dissatisfaction with their current car due to issues like loud air conditioning or slow reclining seats, emphasize how your product addresses these concerns. Highlight the superior features of your offering, such as whisper-quiet air conditioning and seamlessly reclining seats, to showcase its value and appeal.

Maintaining a friendly and approachable demeanor is key in sales interactions. By exuding kindness and empathy, you can establish a positive rapport with the customer and make them more receptive to your pitch. Understanding and tapping into their emotions, particularly their compassion, can be a powerful tool in influencing their purchasing decisions. For instance, when selling a water bottle on a hot day, emphasize how it can provide relief in the scorching heat, positioning it as a must-have item for their comfort and well-being

In Harry Brown’s The Secret of Selling Anything, Brown explains that most sales departments in most businesses give bad advice about how to make sales. If the business advice is so bad, why are they successful?

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